Councillor Stuart Bruce has moved to www.stuartssoapbox.com

 


Councillor Stuart Bruce has moved to www.stuartssoapbox.com
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The art of blogging in politics

There are some thought provoking comments on the Polis page of the Dysfunctional Cafe about using blogs as a form of political communication. Some of the points made are ones that I was already planning to blog on so here goes:

"won't work if simply an on-line Labour Party newsletter as will be of little interest to constituents"

A blog is NOT a newsletter. It's main benefit is that it is totally up to date and it is TWO WAY. We want to hear what people say. I want the blog to have a role in making policy.

But I also want to say that they must get some pretty poor newsletters. Because of my job I know how to do newsletters and the most important bit is making sure they are relevant to the readers. So I check by actually asking constituents if they read them and what they want to see. And then doing it. It would appear that your councillors don't.

But the problem with newsletters is that they take too long to produce, are expensive to print (local political parties of all colours are by and large skint!) and are hard to distribute (needing activisits with spare time on their hands - a dying breed).

“they’re going to have to take risks… reveal their emotions… go “off-message”

I’ve already stated in my press interviews that simply doing a blog is a risk! Tom Watson MP who also does a blog has said the same thing.

The bit about going “off-message” I think is a view coloured by the media. I never think about being on message or off message. I give my considered view about what I think is in the best interests of my constituents.

That usually means that I’m on message because by and large I think the Labour Party nationally and locally is doing a bloody good job. Sure enough is never enough, you can always do better. But that is exactly doing. Trying harder, Constant improvement. Listening and delivering.

Now if you think that’s being “on message” then tough. I think it’s standing up for the people I represent.

I know how devestating it would be for the most vulnerable people in society if the Tories ever came back to power. And I know what a shambles the Liberals would make of running things - you just have to look at the mess they made in most councils where they won control off Labour (luckilly temporarily in most cases as voters realised what a mistake they had made e.g. Hull and Sheffield).

Political Education

I’m not sure that the point of my blog is political education. Some of the issues raised such as how a majority political group works, how councillors and officers work together and resolving conflicts between local and citywide issues are probably of more interest to at least partial politicial-junkies rather than my residents.

But that said I know that some of my future posts will give insights into some of these things.
10.7.03 16:39
 


To date 14 Comment(s)     TrackBack-URL


(10.7.03 16:42)
Hello Stuart,
Hope you don't get "flamed" too much by the ignorant!
Wondered 2 things, firstly where you stand on the Iraqi debate (Should we have gone in? When are we getting out? etc). Secondly I'm thinking of writing a book and would appreciate it if you could give an opinion; go to my pages and look under "Films & Music".
Cheers
Tom


(10.7.03 18:43)
" councillors are lucky position of having lots of free IT training and support available, so there really is no excuse other than laziness and ignorance" Cllr Stuart Bruce
The broken link (or so I assume) changes the gist of the first paragraph
"Shurely shome mishtake" (Ed)


(10.7.03 19:06)
Thankyou for responding so promptly. I don't trust the Tories any more than you do... I find your attempt to "spin away spin" quite amusing really... but not half as amusing as the fact that Leeds City Hall's still using Win95!


anonymous (11.7.03 12:59)
I think your blog is a wonderful idea. I popped in via a link on Guardian Unlimited and, after reading the article, am amazed that no other local councillors have thought to try it yet. I get a newsletter from my local councillors but there is no way of giving feedback on issues without going to a meeting or picking up the phone. I think that more people would air their views on the web as it is so easy to do so.
Keep up the good work!
Lorraine Smith


anonymous (11.7.03 16:05)
Stuart, I think this is a wonderful idea. As an American, an Anglophile and a lover of new technology, I'd love to see the Senators or Representatives that represent me take up something like this, but I know that's unfortunately extremely unlikely: it doesn't make them money and it requires independent thought, both anathema to most in our government. Anyway, your constituents are lucky to have someone proactive and interested in them! Congratulations from a fellow YoungPRPro member - Sarah


anonymous (11.7.03 16:05)
Stuart, I think this is a wonderful idea. As an American, an Anglophile and a lover of new technology, I'd love to see the Senators or Representatives that represent me take up something like this, but I know that's unfortunately extremely unlikely: it doesn't make them money and it requires independent thought, both anathema to most in our government. Anyway, your constituents are lucky to have someone proactive and interested in them! Congratulations from a fellow YoungPRPro member - Sarah


(11.7.03 17:10)
Thanks for the kind words Sara. There are one or two US politicians who blog but off the top of my head I can't recall who. I think www.voxpolitics.com might list them.


(14.7.03 14:46)
Not specifically on this entry, but your home page labour slogan... More teachers, more nurses, more police... Mmmm.
More teachers.... as I understand it, the extra 1% national insurance and superannuation burden, due largely to Gordon Brown's earlier plunder of the underlying funds, means that many schools are having to lay-off teaching staff. I'm a school governor too, and at mine the extra burden is £34,500 out of a total annual budget of £500,000, 7% of the turnover !
More nurses .... where are they, and where are the improved standards in terms of reduced waiting lists ? More hospital managers and administrators may be much nearer to the truth.
More police .... crime is increasing in almost every area, the only increase I have noticed is in GATSO cameras at road sides. A local village recently took some action.. underneath the sign which said "1031 speeding motorists caught", they placed a similar sign saying "0 burglars caught". Trouble is, there's no money in catching burglars is there ??
"new Britain" ??? 6- 7 years in, you're worse than the last lot by a mile, and getting worse.
ps. Pleased your meeting about school dinners was worthwhile, nice to know you're doing something to really make a difference.


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